Lynda is a certified business strategist, Fellow of the Chartered Institute of Marketing (FCIM) and MBA graduate. She’s spent over 30 years in B2B tech marketing, holding global leadership roles in high-growth, market-leading companies and currently provides business and marketing strategy support to B2B and B2C tech start-ups and scale-ups.

Twenty years ago Lynda undertook four years of training, alongside her corporate marketing career, to become a nutritionist practitioner with the aim of better understanding and resolving her own health issues.

Following additional training in digestive health, she set up and ran a successful clinic specialising in female and gut microbiome health, before moving back full-time into the tech corporate world.

Lynda is also a trained Pilates instructor and, alongside her freelance marketing consultancy, runs weekly community and 1-2-1 classes, working primarily with midlife women.

Jo’s inspiration for creating MenoVida stems from her life long battle with hormones and lived experience with PMS (premenstrual syndrome), IVF (in vitro fertilisation), a hysterectomy and early perimenopause. This journey has given Jo deep insight into the complex health challenges so many women face during their lifetime. To help navigate perimenopause, Jo has found symptom tracking crucial, but existing tools lacked the flexibility and holistic view that she needed. Through a number of online menopause communities, she discovered many women felt similarly lost and unsupported.

Jo is now determined to design and build a mobile app to help women better understand their health and advocate for themselves at an incredibly difficult, and often misunderstood, life stage. Jo’s 25 years working in technology marketing, business know-how, and her passion to create a positive social impact has led her to this new path of entrepreneurship and FemTech.

She’s excited to be creating a symptom tracker that’s built by women for women, to enable greater advocacy, as every journey is unique.